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Search engine optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.
- Keyword Research –
This includes finding the right keywords for your site that
people search for and which will bring in more traffic to your site. ‘Keyword Research’ is
the most important factor while doing SEO on a site. We use various tools including
Google Adwords, Keyword Discovery to research right keywords.
- Competitive Analysis Report –
This report allows you to identify who your current
competitors are and evaluate their respective strengths and weaknesses.
- Initial SEO Report –
This report provides initial analysis on your site. It includes
your site’s strengths and weaknesses and fixes for the same.
- Initial Ranking Report –
Once the keywords are finalized, we will be sending you an
‘Initial Ranking Report’ for the finalized keywords.
- Creation of Robots.txt file –
This file is created so that your site can be crawled and
added to the search engine database. Using this file, you can also allow or block a search
engine from crawling specific parts of your site such as the cgi-bin folder, images folder
or any folder containing critical information.
- Getting One Way Links -
The Links given to your site from other sites are One way
links; also called as incoming links or backlinks. One-way links increase your link
popularity – the number of pages linking to your site. Search engines such as Google
place huge importance on link popularity when ranking your site. You can also receive
direct traffic to your site from people who click on the links.
- Title and Meta Tag Optimization –
These provide information about your Web page
to search engine robots so that the search engine can better understand what your site is
about. Meta tags provide this information in a format that the web crawlers/spiders that
visit your site can understand.
- On Page Optimization –
In this process, we optimize all attribute (for images) and
title attribute (for hyperlinks) to make it search engine friendly. Search engines give
importance to these tags if well optimized.
- Submission to Search Engines & Directories -
In this section, we submit the site to
some free search engines and directories. Submitting the site will get backlinks to the site
which will help in ranking the site in SE's. We have more than 500 search engines and
directories to which we will be submitting your site at regular intervals.
- W3C Validation –
This is done to make the source code of your web pages clean
and concise which allows the search engine spiders to move more efficiently through
your site. When it comes time for a search engine to add your page to its results, it’s
going to have a much easier time understanding the page if it’s been validated. This will
often get you a higher ranking in the results.
- Creation of Simple Sitemap -
A sitemap is a page which lists all links to the pages
of the site organized by category. This is very useful from an SEO point of view as it
gives search engines a view of the whole site on a single page. Thus it improves
navigation. The sitemap is also useful for a visitor to understand scope/structure of the
site.
- Creation of Google XML & Yahoo TXT Sitemaps -
These are files which we will
be creating & submitting to Google & Yahoo respectively. These files will contain all the
URLs of the site just like the simple sitemap. Once these sitemaps and submitted &
verified, we get very useful information from an SEO point of view such as exact
backlinks to the site, number of pages indexed, the date when the site was last crawled,
etc.
- Link Development –
This is by far the most important factor which brings in results
for a website. In link development, firstly we add the links of related sites on the
directory pages that are specifically created for that category. Our link managers shall
then send requests to these related sites to link back to our site i.e. printmylogo.com. If
they do not put up our link on their website, we will be removing their link from our
website after 30 to 35 days. If they do, that's beneficial for us. We make sure that we have
reciprocal links from all these related websites. There is no one-way link provided.
- Article Writing & Submission -
We write general articles based on your business
and submit to various article directories that ensure one-way backlinks to your website.
- Press release –
Distribution of press release written based on a new event happening
in your industry to online media would help build brand name and in the long run in the
improvement of search engine rankings. Some of the publishing websites allow linking.
- Social Networking –
We submit a good review of your website to various social
networking sites that drive some traffic but also serve as quality backlinks to your
website which ultimately help in search engine rankings.
- Apart from these, we will be sending you Current Ranking Reports and Monthly SEO
Reports including all the activities performed (onsite and offsite) in that month. Also, if
you provide us with the log files, we will be including traffic and conversion analysis for
your site as well.
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